THE BRAND
Our brand has been established with commitment and passion.
A timepiece is more than just a means to tell time; it is an integral part of one's attire, symbolizing professionalism, discipline, respect for time, and social status. Consequently, our brand's philosophy rests on four primary pillars: quality, elegance, affordability, and sustainability.
We prioritize our customers and view our timepieces as more than mere accessories. They are an emotional and social distinction embedded in an individual's personality, values, and identity.
Our vision is to provide the highest quality affordable "Swiss Made" watches. We offer robust and precise timepieces that reflect your personality in everyday activities or special occasions, serving as gifts that express your values, affection, and regard for loved ones.
OUR PHILOSOPHY
Our brand's philosophy reflects Canadian heritage and the vibrant multicultural lifestyle of Canada. By providing authentic, high-quality Swiss Made watches, produced in Switzerland, we fuse North American and European lifestyles into our timepieces.
Our watches are crafted in Switzerland, a hub of innovation and high standards within the watchmaking industry, adhering to Swiss laws and regulations before being introduced to the Canadian market. We take pride in offering "Swiss Made" timepieces exclusively to our customers. Our brand is committed to only carrying genuine “Swiss Made” watches.
Sustainability is a cornerstone of our brand's philosophy. Our goal is to ensure that both the production and packaging of our timepieces have minimal environmental impact and pose no risk to human health, using renewable energy and eco-friendly materials.
A PASSION
FOR QUALITY
Our "Swiss Made" watches meet the Swiss Federal Council's official standards and are guaranteed for quality.
To ensure the quality and accuracy of our timepieces, only high-quality movements from Swiss manufacturers ETA, Ronda, and Sellita are used.
Our timepieces are crafted by extensively trained experts and skilled watchmakers, with precise handwork at the core of their ability. Each part of our watches is meticulously designed, developed, and produced in Switzerland to the highest standards.
Furthermore, each timepiece undergoes thorough quality control and inspection following production and prior to packaging.
Finally, our timepieces are covered by a two-year international warranty under the terms and conditions of the warranty, provided that the watch has not been altered by the user.